Kuo lists the following updated on the AR/MR product category:Ī key point from the analyst is that the second-generation AR/MR device release may not occur until the 1H'25. The date is quickly approaching, with no signs Apple is actually ready for launching the new product category due to repeated issues. Influential Apple analyst Ming-Chi Kuo has the new AR/MR headset being released in January 2023. The company will start shipping the product in October in time for the holiday season, while Apple still has no official release date. Meta Platforms ( META) just released their Quest Pro mixed reality device with a $1,499 price tag. Since the March article, the tech giant has only pushed back the launch of a VR/MR headset into 2023 and the Apple Car has seen no traction. The stock wasn't accurately priced for this scenario where revenue growth was the potential to turn negative following a quarter with reported growth at only 1.9%.īesides, what Apple investors really need is for the new hyped products to hit the market and drive growth. Product DelaysĪpple is finally getting hit by market realization that the iPhone maker will indeed face a difficult period, topping the COVID-19 pull forwards from the prior years. My investment thesis still predicts the tech giant won't see any upside until at least FY26 due to the constant push out of key new products. The stock was at $166 when the article was published and now trades at $140, so far living up to the dead money theory. Farhan Nashrullah/iStock via Getty ImagesĪbout 7 months ago, our view was that Apple ( NASDAQ: AAPL) was dead money for at least 4 years.
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